Wednesday, 26 April 2017

Gina Cross Professional Practice

When I attended the Gina Cross professional practice talk, she help me to enlighten on how I want to come across as an artist. Gina Cross is an art dealer and agent based in London. She does self-promotion workshops for inspiring artists that wants to develop their brand to lead to careers such as freelancer, graphic designer, illustrator, web designer, etc. Cross also worked for Gas Gallery. Gas Gallery represents artwork from artists that are both in the UK and international.

She showed examples of books that showed a variety of unique but subtle covers.

A Clockwork Orange (2011) edition, Anthony Burgess
Book Cover:  Alice's Adventures In Wonderland
Alice's Adventures in Wonderland (2015) edition, Lewis Carroll

The Language of the Birds, Russian Folklore- cover design, Rebecca Jones

During the talk, Gina mentioned there are many approaches on publishing artwork and prints not just for books and album covers. The other examples on expanding artwork are, gaming, product display, set design, retail window display, interior and mural design.

Image result for absolut vodka design
Absolut Vodka is a good example of product and packaging display because the designers that produce the artwork on the bottles shows the versatility of colour and technique. It also shows who product is targeted at.

Overall, the key aspects that will help me and others to build success in self-promotion are,
  •  Develop a unique & strong visual style
  • Who are you as an artist?
  • What are your strengths i.e., what techniques are you good at and how does approach towards your work?
  • What tools do you need?
  • Are you niche/ multidisciplinary?
  • Who/what inspires you?
  • Interpreting influences into your own style
  • Look beyond the scope of Art & Design such as, travelling, going to exhibitions or events- festivals, reading and writing
  • Do your research- finding information on who is your target audience when it comes producing and selling artwork online
  • Further training/ skill development i.e. study a course online
  • Be realistic about money but dare to dream & take risks!
  • Use the most appropriate method for your style/ type of work or chosen industry
  • Be persistent
  • Don't sent work to the wrong people/clients
  • Networking/ Using social media i.e. Instagram, Twitter, Facebook etc.
  • Be creative!

Recommendations on websites to find when it comes to either looking for a job or putting work online are,
  • Oh Deer
  • Not on the High Street
  • Society6
  • The
  • Crafty Fox  

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